Area of Video
Emphasis
Name of Video YouTube Link
to Video
Video Length (Minutes)

Critical Thinking Videos
Collaborating Asynchronously at Illinois State University How to Collaborate Asynchronously at Illinois State University https://youtu.be/_csGchUac7c 7:57
Evidence in Critical Thinking This 2017 video delves more deeply into the concept of evidence vis-à-vis critical thinking as a process. https://youtu.be/nf4v2Hn70N4 23:32
A Primer for Exercise 1.5 in Taylor and Hunter (2020) This 27 minute video introduces students to a process to address exercise 1.5 in Taylor and Hunter’s (2020) critical thinking textbook, which discusses marketization versus liberal education as the “best” approach to higher education. As the first exercise for most students in the class, this video presents a detailed discussion of how to approach this exercise in such a way as to lay the foundation for approaching future exercises in the course, and in business practice. https://https://youtu.be/wCZQpnkzVtg 29:02
A Primer for Exercise 2.3 in Taylor and Hunter (2020) This 24 1/2 minute video introduces students to exercise 2.3 in Taylor and Hunter’s (2020) critical thinking textbook. This exercise discusses an underlying assumption of critical thinking related to scientific realism as the best description of business contextual reality. This assumption underlies business inquiry based on the scientific method. The instructional video offers hints and a visual argument map for student consideration. Students are free to use the identified logic in this video in this initial exercise if they like with instructor permission. https://youtu.be/5cxecr2EtBw 24:44
A Primer for Exercise 3.10 in Taylor and Hunter (2020) This 22 minute video introduces students to a process to address exercise 3.10 in Taylor and Hunter’s (2020) critical thinking textbook, which discusses the standard of organizational performance in business-related J/DM. Students are free to use the identified logic in this video in this initial exercise if they like with instructor permission. https://youtu.be/mXtQHQyDld4 21:49
A Primer for Exercise 4.5 in Taylor and Hunter (2020) This 16 minute video introduces students to a process to address exercise 4.5 in Taylor and Hunter’s (2020) critical thinking textbook, which discusses potential problems with standards based on financialization such as organizational performance in business-related J/DM. Students are free to use the identified logic in this video in this initial exercise if they like with instructor permission. https://youtu.be/9RW3lwAGwVo 15:50
Building Resumes Using Critical Thinking This 2016 video gives a brief introduction of how to use critical thinking to develop better resumes. https://youtu.be/fGvJNyjW-GE 13:06

Introduction to Marketing Management (MKT230)
Start Here Introduction to the Course and Syllabus Video https://youtu.be/VMOm3dBlLgM 30:00
Connect Introduction to the McGraw-Hill Connect System https://youtu.be/cQ15WsrsxhQ 12:54
Simulation Game 1 (Bikes): How do I sign up for the MarketplaceLive simulation game? Introduction to Signing Up for the  Simulation Game https://youtu.be/IZj1_yocoXs  3:30
Simulation Game 2 (Bikes): Preparing to Play the Bikes Game Important Discussion of How to Apply Text to Game https://youtu.be/dn9nj78hNLQ 14:49
Simulation Game 3 (Bikes): Playing periods 1 and 2: Introduction and Tips for Playing the First two periods of the Simulation Game Video https://youtu.be/lVPxE1raxuY 13:23
Simulation Game 4 (Bikes): Playing periods 3-6 Introduction and Tips for Playing Periods 3-6 of the Simulation Game, Including How to Improve Your Simulation Game Performance Over the Course of the Game https://youtu.be/6G8mqsAbvls 13:35
Simulation Game 5: How is the MarketplaceLive simulation game graded? Explains in Detail How the Simulation Game is Graded https://youtu.be/e-7Q5Ag2BmY 10:20

MKT430: Marketing Management, Digital Marketing
Summarizing Taylor’s (2020) Digital Marketing Textbook Some brief guidance and an example of the exercise to succinctly summarize Taylor’s (2020) digital marketing textbook. https://youtu.be/V_D06qKyCHc 25:25
Some Recommendations for Undertaking the Abbreviated Best Buy Case Exercise 3 Some brief guidance for the exercise to grade Best Buy’s marketing strategy based on emerging marketing theory and practice. https://youtu.be/Z4flKUMeNBw 13:56
Digital Marketing Course Introduction A brief introduction to my MBA-level Digital Marketing four-week course to be taught in Paderborn, Germany in Summer of 2018. https://youtu.be/MKQyn8LVUbo 6:28
New Customer Journeys Introduction to my Digital Marketing Booklet Titled “A Concise Primer on the Evolution of Marketing Logic and Digital Marketing 2017” https://youtu.be/336trRrcW80 24.57
Digital Marketing Exercise 1 Example This video presents an example of a an MBA student team submission for Q1 of Dr. Taylor’s Digital marketing class. Dr. Taylor discusses the strengths of the submission as well as areas for improvement. https://youtu.be/bCUhT7qjK1U 17.02
Digital Marketing Exercise 2 Example This video presents an example of a an MBA student team submission for Q2 of Dr. Taylor’s Digital Marketing class. Dr. Taylor discusses the strengths of the submission as well as areas for improvement. https://youtu.be/DLJog_UvI0c 13.32
Brief Introduction to Pharmsim 1 This video presents an very brief introduction to the Pharmsim simulation game interface for Dr. Taylor’s MBA students. https://youtu.be/5PTr35UnHGU 10:51
PharmaSim Introduction and Decision Aids 3/2/2020 This video introduces students of Dr. Taylor’s MKT430 courses to the PharmaSim simulation game, and focuses on (1) a very brief introduction to the game and (2) the PharmaSim decision aids within the game. Students are encouraged to watch the video before beginning game play to help them develop both marketing and game play strategies for the game. https://youtu.be/MGedy7zRaY4 33:49