I recently presented a paper titled “Attitude and Gender as Predictors of Insurance Loyalty,” at the International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016. In addition, I served as a session chair. It was a very good conference and a great opportunity to meet many new international colleagues! UPDATE: This paper… Read more »
I am pleased to announce that I have an article accepted for publication in the Journal of Financial Services Marketing. The article is co-authored with Chiharu Ishida-Lambert, Ph.D., and Woojung Chang, Ph.D., of Illinois State University. The article is scheduled to appear in print in 2016.
For the past 20+ years I have served as ISU’s College of Business Mentor for Students from Under-Represented Groups (see http://business.illinoisstate.edu/advising/mentoring/). I particularly encourage students from under-represented groups, as well as any first generation college students, to contact me to discuss strategies for successfully completing your desired program of studies. I can be reached most… Read more »
I am pleased to announce that Woojung Chang, Ph.D. and I have just had an article accepted for publication in the Journal of Marketing. The article generally concerns customer participation in new product development and will appear in print early 2016.
Readers might be interested in a new case I cocreated with Gary Hunter, Ph.D. (of Illinois State University) and Eric Vonheim (of IBM). This case is freely available at http://business.illinoisstate.edu/bestbuy/, and is designed to highlight issues related to current challenges facing traditional retailers like Best Buy vis-a-vis emerging service dominant logic theory, and theory related… Read more »