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Forthcoming Article in Special Issue of Industrial Marketing Management (2020)

Posted by staylor57

Abstract Business-to-Business and broader marketing are increasingly influenced by the digital transformation of business, leading to the evolution of new central marketing concepts (e.g., value propositions, value co-creation, customer experiences/journeys, customer centricity, etc.). Therefore, it is not surprising that important emerging marketing concepts, such as value propositions remain ill-defined. We argue herein for the evolution/expansion… Read more »

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Hunter & Taylor (2020)

Posted by staylor57

I am pleased to have received a journal acceptance at the Journal of Consumer Marketing with Gary L. Hunter of Illinois State University. The Relationship Between Preference for Privacy and Social Media Usage Purpose This study investigates whether preferences for certain types of privacy predict the frequency and duration of social media usage as well… Read more »

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Graduate Student Team Presents at 2019 Illinois State University Research Symposium

Posted by staylor57

Congratulations to Mr. Brett Werner-Powell and Emily McMahon of Illinois State’s MBA program. These students, as part of our newly developed Digital Marketing MBA course, conducted customer journey maps for two groups (undergraduate students, graduate students) associated with the Illinois State University Nursing Program. The project required learning new digital marketing theory, students personally planning… Read more »

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Also Attended Advanced Structural Equation Modelling using Mplus Course in Utrecht, Netherlands in July 2018

Posted by staylor57

I also enjoyed the privilege of attending an a followup advanced Mplus course that focused on longitudinal analyses as part of the Summer School program at Utrecht University in the Netherlands. It was also a very good and very intensive program and I am grateful for the opportunity to attend. This activity was funded by… Read more »

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Attended Introduction to Structural Equation Modelling using Mplus Course in Utrecht, Netherlands in July 2018

Posted by staylor57

I just returned from the privilege of attending an introduction to Mplus course as part of the Summer School program at Utrecht University in the Netherlands. It was a very good and intensive program and I am grateful for the opportunity to attend. This activity was funded by part of my recent promotion to Distinguished… Read more »

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Taught a 4-Week Digital marketing MBA Course in Paderborn University, Germany

Posted by staylor57

I have again enjoyed the distinct privilege of teaching a four-week MBA-level Digital Marketing course in Paderborn University in Germany during June 2018. It has been wonderful to again interact with the students as well as Professor Andreas Eggert and his faculty and staff (Lena, Ava, Andrea, and Corina). This is the second time I… Read more »

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Inaugural MBA Course in ISU/QLU Panama MBA Progam

Posted by staylor57

I have just completed my physical trip as part of the new ISU/QLU (Quality Leadership University) in Panama City, Panama. The MBA412 course I teach is the initial course in the dual MBA program. This was my first trip to Panama. This accelerated course was both challenging and a great deal of fun for all… Read more »

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Mentored Year-Long Student Project Involving an eCommerce Strategy for Optical Manufacturer

Posted by staylor57

I am pleased to announce that I have recently completed mentoring a voluntary small team of students for two-semesters as part of Illinois State University’s Innovation Consulting Community (ICC — http://innovationconsulting.community/). The team I mentored involved three students: Nachiket Khanwalkar (Team leader and MBA student), Lauren Drury (MBA Student), and Kathryn Hagans (Freshman Marketing student),… Read more »

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Second Forthcoming Article in JCSD&CB Vol 17

Posted by staylor57

I am further pleased to announce that I have a second forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Customer Journeys Through the Eyes of Undergraduate College Students.” This article was co-authored with Professors Joon-Ho Lim and Nathan S. Hartman of Illinois State University. ABSTRACT Communicating the value associated with an undergraduate… Read more »

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Forthcoming Article in JCSD&CB Vol 17

Posted by staylor57

I am pleased to announce that I have a forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Transformative Service Practice in Higher Education: A Cautionary Note.” This article was co-authored with Professors Chiharu Ishida, Joon-Ho Lim, and Duleep Delpechitre of Illinois State University. ABSTRACT The following study… Read more »