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Abstract Business-to-Business and broader marketing are increasingly influenced by the digital transformation of business, leading to the evolution of new central marketing concepts (e.g., value propositions, value co-creation, customer experiences/journeys, customer centricity, etc.). Therefore, it is not surprising that important emerging marketing concepts, such as value propositions remain ill-defined. We argue herein for the evolution/expansion… Read more »
I am pleased to have received a journal acceptance at the Journal of Consumer Marketing with Gary L. Hunter of Illinois State University. The Relationship Between Preference for Privacy and Social Media Usage Purpose This study investigates whether preferences for certain types of privacy predict the frequency and duration of social media usage as well… Read more »
Congratulations to Mr. Brett Werner-Powell and Emily McMahon of Illinois State’s MBA program. These students, as part of our newly developed Digital Marketing MBA course, conducted customer journey maps for two groups (undergraduate students, graduate students) associated with the Illinois State University Nursing Program. The project required learning new digital marketing theory, students personally planning… Read more »
Also Attended Advanced Structural Equation Modelling using Mplus Course in Utrecht, Netherlands in July 2018
I also enjoyed the privilege of attending an a followup advanced Mplus course that focused on longitudinal analyses as part of the Summer School program at Utrecht University in the Netherlands. It was also a very good and very intensive program and I am grateful for the opportunity to attend. This activity was funded by… Read more »
Attended Introduction to Structural Equation Modelling using Mplus Course in Utrecht, Netherlands in July 2018
I just returned from the privilege of attending an introduction to Mplus course as part of the Summer School program at Utrecht University in the Netherlands. It was a very good and intensive program and I am grateful for the opportunity to attend. This activity was funded by part of my recent promotion to Distinguished… Read more »
I have again enjoyed the distinct privilege of teaching a four-week MBA-level Digital Marketing course in Paderborn University in Germany during June 2018. It has been wonderful to again interact with the students as well as Professor Andreas Eggert and his faculty and staff (Lena, Ava, Andrea, and Corina). This is the second time I… Read more »
I have just completed my physical trip as part of the new ISU/QLU (Quality Leadership University) in Panama City, Panama. The MBA412 course I teach is the initial course in the dual MBA program. This was my first trip to Panama. This accelerated course was both challenging and a great deal of fun for all… Read more »
I am pleased to announce that I have recently completed mentoring a voluntary small team of students for two-semesters as part of Illinois State University’s Innovation Consulting Community (ICC — http://innovationconsulting.community/). The team I mentored involved three students: Nachiket Khanwalkar (Team leader and MBA student), Lauren Drury (MBA Student), and Kathryn Hagans (Freshman Marketing student),… Read more »
I am further pleased to announce that I have a second forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Customer Journeys Through the Eyes of Undergraduate College Students.” This article was co-authored with Professors Joon-Ho Lim and Nathan S. Hartman of Illinois State University. ABSTRACT Communicating the value associated with an undergraduate… Read more »
I am pleased to announce that I have a forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Transformative Service Practice in Higher Education: A Cautionary Note.” This article was co-authored with Professors Chiharu Ishida, Joon-Ho Lim, and Duleep Delpechitre of Illinois State University. ABSTRACT The following study… Read more »
Teaching a Five-Week Course at Paderborn University in Germany on Digital marketing in Nov/Dec 2017
I jave just returned from an opportunity to develop and present a five-week course on Digital Marketing to graduate students at the University of Paderborn in Germany during November/December 2017. This was a tremendous teaching experience for me that I greatly enjoyed and from which I learned a lot. The students were inquisitive and thoughtful… Read more »
Created several instructional videos related to Digital Marketing theory and practice
Please note that I have created a series of (five) instructional videos in support of a new class I have developed related to Digital Marketing. This class will be presented as a standalone five-week graduate-level course at Paderborn University in Germany later this Fall 2017. This module has also been pretested and added to my sections… Read more »
New Digital Marketing Short Course Video Introduction
I am very please to announce that I will be teaching a five-week short course on Digital Marketing at the University of Paderborn in Germany this Fall (2017). I have produced a short (6 minute) video introducing the course that is available on YouTube for any interested parties at https://youtu.be/lt46E__o0i4.
Published Textbook Titled “Critical Thinking and Business Decision Making”
I’m please to announce that I have published a graduate-level textbook about critical thinking and business decision making. The book is published by Scholar’s Press and the ISBN Number is 978-3-330-65183-8.
Bowden, Taylor named Distinguished Professors and Illinois State University
Professor of Biology Rachel Bowden and Professor of Marketing Steven Taylor have been named Distinguished Professors by the Office of the Provost. They will be honored at the annual Founders Day Convocation on February 16. Taylor began his career at Illinois State in 1992, becoming a full professor in 2001. He has received national recognition for… Read more »
Taylor et al. has an Article Accepted for Publication in Psychology & Marketing
I am pleased to announce that one of my research teams has just received an acceptance from Psychology & Marketing of any article about consumer attitudes. We expect to see the article in print this fall (2016). Taylor, Steven A., Chiharu Ishida, and Leigh Anne Novak Donovan (2016),”Considering the Role of Affect and Anticipated Emotions in… Read more »
Paper Presented at the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, June 2016 in New Orleans
I recently presented a paper titled “Student Satisfaction with Value Co-Creation in Higher Education” at the 2016 Journal of Consumer Satisfaction, Dissatisfaction, and Complaining behavior Conference during June 2016 in New Orleans, LA. The abstract of the paper is presented below: Abstract: This study builds upon emerging discussions related to marketization practices associated with higher education… Read more »
Undergraduate Marketing Research Team Presents at 2016 Illinois State University Research Symposium — Update
I am very pleased to announce that an undergraduate student research team I have been working with for the last academic year have completed their project about pet insurance and have presented their results to a variety of academic and insurance practitioner groups. In short, these three undergraduate marketing students at Illinois State University independently… Read more »
Presented an Insurance-Related Paper in Fukuoka, Japan in Feb 2016
I recently presented a paper titled “Attitude and Gender as Predictors of Insurance Loyalty,” at the International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016. In addition, I served as a session chair. It was a very good conference and a great opportunity to meet many new international colleagues! UPDATE: This paper… Read more »
Forthcoming Journal of Financial Services Marketing Article (2016)
I am pleased to announce that I have an article accepted for publication in the Journal of Financial Services Marketing. The article is co-authored with Chiharu Ishida-Lambert, Ph.D., and Woojung Chang, Ph.D., of Illinois State University. The article is scheduled to appear in print in 2016.