Congratulations to Mr. Brett Werner-Powell and Emily McMahon of Illinois State’s MBA program. These students, as part of our newly developed Digital Marketing MBA course, conducted customer journey maps for two groups (undergraduate students, graduate students) associated with the Illinois State University Nursing Program. The project required learning new digital marketing theory, students personally planning and conducting qualitative research using focus groups, analyzing and interpreting the obtained qualitative data, and then presenting the results to (1) the College of Nursing senior management team, and (2) the Illinois State University 2019 Research Symposium. The project was overseen by myself and a colleague Dr. Tice Sirmans, Assistant Professor of Insurance, at Illinois State University.

Written by staylor57