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Undergraduate Marketing Research Team Presents at 2016 Illinois State University Research Symposium — Update

I am very pleased to announce that an undergraduate student research team I have been working with for the last academic year have completed their project about pet insurance and have presented their results to a variety of academic and insurance practitioner groups. In short, these three undergraduate marketing students at Illinois State University independently… Read more »

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Presented an Insurance-Related Paper in Fukuoka, Japan in Feb 2016

I recently presented a paper titled “Attitude and Gender as Predictors of Insurance Loyalty,” at the International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016. In addition, I served as a session chair. It was a very good conference and a great opportunity to meet many new international colleagues! UPDATE: This paper… Read more »

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Forthcoming Journal of Financial Services Marketing Article (2016)

I am pleased to announce that I have an article accepted for publication in the Journal of Financial Services Marketing. The article is co-authored with Chiharu Ishida-Lambert, Ph.D., and Woojung Chang, Ph.D., of Illinois State University. The article is scheduled to appear in print in 2016. Facebook Twitter Google+ LinkedIn

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My Role as Mentor for Students from Under-Represented Groups at ISU

For the past 20+ years I have served as ISU’s College of Business Mentor for Students from Under-Represented Groups (see http://business.illinoisstate.edu/advising/mentoring/). I particularly encourage students from under-represented groups, as well as any first generation college students, to contact me to discuss strategies for successfully completing your desired program of studies. I can be reached most… Read more »

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Forthcoming Journal of Marketing Article with Woojung Chang, Ph.D. (2016)

I am pleased to announce that Woojung Chang, Ph.D. and I have just had an article accepted for publication in the Journal of Marketing. The article generally concerns customer participation in new product development and will appear in print early 2016. Facebook Twitter Google+ LinkedIn

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Best Buy Online Case, Cocreated with IBM

Readers might be interested in a new case I cocreated with Gary Hunter, Ph.D. (of Illinois State University) and Eric Vonheim (of IBM). This case is freely available at http://business.illinoisstate.edu/bestbuy/,  and is designed to highlight issues related to current challenges facing traditional retailers like Best Buy vis-a-vis emerging service dominant logic theory, and theory related… Read more »