Featured Image

Mentored Year-Long Student Project Involving an eCommerce Strategy for Optical Manufacturer

I am pleased to announce that I have recently completed mentoring a voluntary small team of students for two-semesters as part of Illinois State University’s Innovation Consulting Community (ICC — http://innovationconsulting.community/). The team I mentored involved three students: Nachiket Khanwalkar (Team leader and MBA student), Lauren Drury (MBA Student), and Kathryn Hagans (Freshman Marketing student),… Read more »

Featured Image

Second Forthcoming Article in JCSD&CB Vol 17

I am further pleased to announce that I have a second forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Customer Journeys Through the Eyes of Undergraduate College Students.” This article was co-authored with Professors Joon-Ho Lim and Nathan S. Hartman of Illinois State University. ABSTRACT Communicating the value associated with an undergraduate… Read more »

Featured Image

Forthcoming Article in JCSD&CB Vol 17

I am pleased to announce that I have a forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Transformative Service Practice in Higher Education: A Cautionary Note.” This article was co-authored with Professors Chiharu Ishida, Joon-Ho Lim, and Duleep Delpechitre of Illinois State University. ABSTRACT The following study… Read more »

Featured Image

Teaching a Five-Week Course at Paderborn University in Germany on Digital marketing in Nov/Dec 2017

I jave just returned from an opportunity to develop and present a five-week course on Digital Marketing to graduate students at the University of Paderborn in Germany during November/December 2017. This was a tremendous teaching experience for me that I greatly enjoyed and from which I learned a lot. The students were inquisitive and thoughtful… Read more »

Featured Image

Created several instructional videos related to Digital Marketing theory and practice

Please note that I have created a series of (five) instructional videos in support of a new class I have developed related to Digital Marketing. This class will be presented as a standalone five-week graduate-level course at Paderborn University in Germany later this Fall 2017. This module has also been pretested and added to my sections… Read more »

Featured Image

New Digital Marketing Short Course Video Introduction

I am very please to announce that I will be teaching a five-week short course on Digital Marketing at the University of Paderborn in Germany this Fall (2017). I have produced a short (6 minute) video introducing the course that is available on YouTube for any interested parties at https://youtu.be/lt46E__o0i4. Facebook Twitter Google+ LinkedIn

Featured Image

Published Textbook Titled “Critical Thinking and Business Decision Making”

I’m please to announce that I have published a graduate-level textbook about critical thinking and business decision making. The book is published by Scholar’s Press and the ISBN Number is 978-3-330-65183-8. Facebook Twitter Google+ LinkedIn

Featured Image

Bowden, Taylor named Distinguished Professors and Illinois State University

Professor of Biology Rachel Bowden and Professor of Marketing Steven Taylor have been named Distinguished Professors by the Office of the Provost. They will be honored at the annual Founders Day Convocation on February 16. Taylor began his career at Illinois State in 1992, becoming a full professor in 2001. He has received national recognition for… Read more »

No Featured Image

Taylor et al. has an Article Accepted for Publication in Psychology & Marketing

I am pleased to announce that one of my research teams has just received an acceptance from Psychology & Marketing of any article about consumer attitudes. We expect to see the article in print this fall (2016). Taylor, Steven A., Chiharu Ishida, and Leigh Anne Novak Donovan (2016),”Considering the Role of Affect and Anticipated Emotions in… Read more »

Featured Image

Paper Presented at the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, June 2016 in New Orleans

I recently presented a paper titled “Student Satisfaction with Value Co-Creation in Higher Education” at the 2016 Journal of Consumer Satisfaction, Dissatisfaction, and Complaining behavior Conference during June 2016 in New Orleans, LA. The abstract of the paper is presented below: Abstract:  This study builds upon emerging discussions related to marketization practices associated with higher education… Read more »