I am further pleased to announce that I have a second forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Customer Journeys Through the Eyes of Undergraduate College Students.” This article was co-authored with Professors Joon-Ho Lim and Nathan S. Hartman of Illinois State University. ABSTRACT Communicating the value associated with an undergraduate… Read more »
I am pleased to announce that I have a forthcoming article in Volume 17 (2017) of the Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior titled “Transformative Service Practice in Higher Education: A Cautionary Note.” This article was co-authored with Professors Chiharu Ishida, Joon-Ho Lim, and Duleep Delpechitre of Illinois State University. ABSTRACT The following study… Read more »
I jave just returned from an opportunity to develop and present a five-week course on Digital Marketing to graduate students at the University of Paderborn in Germany during November/December 2017. This was a tremendous teaching experience for me that I greatly enjoyed and from which I learned a lot. The students were inquisitive and thoughtful… Read more »
Please note that I have created a series of (five) instructional videos in support of a new class I have developed related to Digital Marketing. This class will be presented as a standalone five-week graduate-level course at Paderborn University in Germany later this Fall 2017. This module has also been pretested and added to my sections… Read more »
I am very please to announce that I will be teaching a five-week short course on Digital Marketing at the University of Paderborn in Germany this Fall (2017). I have produced a short (6 minute) video introducing the course that is available on YouTube for any interested parties at https://youtu.be/lt46E__o0i4.
I’m please to announce that I have published a graduate-level textbook about critical thinking and business decision making. The book is published by Scholar’s Press and the ISBN Number is 978-3-330-65183-8.
Professor of Biology Rachel Bowden and Professor of Marketing Steven Taylor have been named Distinguished Professors by the Office of the Provost. They will be honored at the annual Founders Day Convocation on February 16. Taylor began his career at Illinois State in 1992, becoming a full professor in 2001. He has received national recognition for… Read more »
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I am pleased to announce that one of my research teams has just received an acceptance from Psychology & Marketing of any article about consumer attitudes. We expect to see the article in print this fall (2016). Taylor, Steven A., Chiharu Ishida, and Leigh Anne Novak Donovan (2016),”Considering the Role of Affect and Anticipated Emotions in… Read more »
Paper Presented at the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, June 2016 in New Orleans
I recently presented a paper titled “Student Satisfaction with Value Co-Creation in Higher Education” at the 2016 Journal of Consumer Satisfaction, Dissatisfaction, and Complaining behavior Conference during June 2016 in New Orleans, LA. The abstract of the paper is presented below: Abstract: This study builds upon emerging discussions related to marketization practices associated with higher education… Read more »
Undergraduate Marketing Research Team Presents at 2016 Illinois State University Research Symposium — Update
I am very pleased to announce that an undergraduate student research team I have been working with for the last academic year have completed their project about pet insurance and have presented their results to a variety of academic and insurance practitioner groups. In short, these three undergraduate marketing students at Illinois State University independently… Read more »
Presented an Insurance-Related Paper in Fukuoka, Japan in Feb 2016
I recently presented a paper titled “Attitude and Gender as Predictors of Insurance Loyalty,” at the International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016. In addition, I served as a session chair. It was a very good conference and a great opportunity to meet many new international colleagues! UPDATE: This paper… Read more »
Forthcoming Journal of Financial Services Marketing Article (2016)
I am pleased to announce that I have an article accepted for publication in the Journal of Financial Services Marketing. The article is co-authored with Chiharu Ishida-Lambert, Ph.D., and Woojung Chang, Ph.D., of Illinois State University. The article is scheduled to appear in print in 2016.
My Role as Mentor for Students from Under-Represented Groups at ISU
For the past 20+ years I have served as ISU’s College of Business Mentor for Students from Under-Represented Groups (see http://business.illinoisstate.edu/advising/mentoring/). I particularly encourage students from under-represented groups, as well as any first generation college students, to contact me to discuss strategies for successfully completing your desired program of studies. I can be reached most… Read more »
Forthcoming Journal of Marketing Article with Woojung Chang, Ph.D. (2016)
I am pleased to announce that Woojung Chang, Ph.D. and I have just had an article accepted for publication in the Journal of Marketing. The article generally concerns customer participation in new product development and will appear in print early 2016.
Best Buy Online Case, Cocreated with IBM
Readers might be interested in a new case I cocreated with Gary Hunter, Ph.D. (of Illinois State University) and Eric Vonheim (of IBM). This case is freely available at http://business.illinoisstate.edu/bestbuy/, and is designed to highlight issues related to current challenges facing traditional retailers like Best Buy vis-a-vis emerging service dominant logic theory, and theory related… Read more »