I am very pleased to announce that an undergraduate student research team I have been working with for the last academic year have completed their project about pet insurance and have presented their results to a variety of academic and insurance practitioner groups. In short, these three undergraduate marketing students at Illinois State University independently approached me as a research faculty member early in the Fall 2015 semester to ask if I was aware of any opportunities to get involved in “real world” research outside of their classroom experience. The three marketing students are Alyse Link (Senior), kayla Jenkins (Junior), amd Jarvis Sokolovich (Junior).
Together with the Katie Insurance School (Illinois State University) and Figo Pet Insurance of Chicago (http://figopetinsurance.com/), these students worked together to develop, conduct, and report a relatively sophisticated qualitative study of the psychological decision-making processes of pet owners and insurance agents. This study involved two focus groups, and keyed on issues related to awareness of the product category, the nature of perceived value as a motivational influence in behavioral intentions, and the identification of the goals underlying perceived value judgments. A complete written report of the study will soon be released as a white paper. This blog will be updated as soon as the white paper is available with the link to the report.
The results were recently presented to the 2016 Illinois State University Research Symposium (http://grad.illinoisstate.edu/symposium/), and the Katie Insurance School of Insurance and Financial Services Board (among others). We are grateful to both the Katie Insurance School and Figo Pet Insurance for their support of this project.
5/2/2016 — The final report for this study can be found at http://business.illinoisstate.edu/katie/industry/research.shtml.