I recently presented a paper titled “Attitude and Gender as Predictors of Insurance Loyalty,” at the International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016. In addition, I served as a session chair. It was a very good conference and a great opportunity to meet many new international colleagues!
UPDATE: This paper was selected as a best paper and invited for peer-reviewed publication in the International Journal of Psychology and Behavioral Sciences, (Forthcoming).
Taylor, Steven A. (2016), “Attitude and Gender as Predictors of Insurance Loyalty,” International Journal of Psychology and Behavioral Sciences, Forthcoming.
Description: Financial services marketing issues related to consumer loyalty with insurance products continues to grow in both importance and challenge, none-the-less, remain poorly understood. A scenario-based study is presented that empirically validates via structural equation-based mediation analyses existing arguments that (1) both cognitive and affective considerations affect consumer decision-making vis-à-vis loyalty intentions to auto insurers post-poor service delivery, and (2) these considerations vary by gender. The research and managerial implications are presented and discussed. Originally accepted by the Proceedings of the 2016 International Symposium on Social Sciences and Management, Fukuoka, Japan, February 1-3, 2016, pp. 48-54. Invited, re-refereed journal publication as a best paper from the conference.